EVALUATION OF SOCIAL MEDIA AND MASS MEDIA MANAGEMENT IN NIGERIA: ISSUES AND CHALLENGES

Abstract

The mass media and social media serve as critical instruments for information dissemination, cultural transmission, and public engagement. In Nigeria, at 63 years of independence, these media platforms have evolved significantly, influencing various aspects of society. This paper explores the role of libraries and mass media centres as partners in information dissemination. It highlights the impact of social media on contemporary Nigerian society, noting both its benefits and challenges. Issues such as misinformation, cybercrime, privacy concerns, and regulatory shortcomings are examined. Unlike traditional print media, which adheres to editorial oversight, social media lacks stringent regulation, making it susceptible to the spread of misleading information. This study aims to provide insights for researchers, policymakers, and media practitioners on the evolving landscape of media management in Nigeria. Among the recommendations the paper advocates for strengthening library-media collaboration by enhancing cooperation between libraries and media institutions to ensure accurate information dissemination.