THE IMPACT OF THE MONDAY SIT-AT-HOME ORDER OF IPOB ON THE GROWTH OF THE HOTEL BUSINESS IN AFIKPO LGA.

Abstract

The study focused on the impact of Monday sit-at-home on business growth in Afikpo LGA with selected hotels as a case study. The main objective of the study is to assess the impact of the sit-at-home on the growth of the hotel business. The survey research design was employed to carry out this research. The population of the study is the 125 total number of registered hotels in the local government area. Four (4) hotels were purposively selected from which 136 respondents were randomly selected as sample size. The instruments for data collection were questionnaires and oral interviews. The data collected were analyzed using tables and simple percentages. One hypothesis was formulated and tested using X2 chi-square to know the significant impact of Monday sit-at-home orders by IPOB on the growth of the hotel business. The findings showed that operational challenges, reduced occupant and revenue, cancellation, and loss of revenue, economic repercussions, cancellation of the event, bad reputation and industry perception, poor employee welfare, and job insecurity were the impacts of Monday's sit-at-home. Based on the findings, the study concluded that the impact is significant on the growth of the hotel business and it was recommended that engagement with government authorities, uniformed men, community leaders, IPOB leaders, and industry stakeholders is important in addressing the impact of every Monday sit-at-home protest on the hotel business in Afikpo LGA.